Thursday, April 1, 2010

Where are all the black people?

Once again the world of advertising and marketing are remembering about the black problem. That problem being of course that there are barely any african amerians making the ads and the brands, despite the fact that african americans are hyperconsumers of products. I saw this article the other day at ad age saying that ad agencies are still doing a poor job of hiring blacks and (kind of randomly) i went to this site ihaveanidea.org with profiles of leading creatives and, no suprise, there are no african americans on the site. I think it's a problem of exposure (I know a few AA CD's that are worth profiling) and a problem of hiring, which leads to a kind of chicken and egg situation (young AA's don't even consider advertising and marketing as a viable option because there are no role models).
We need a new system, where AA's are are taking the reigns. Real power is never given, it is only taken and young entrepreneurship minded AA's will have arise to take the power by force of will and talent.

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