Don't tell the powers that be, but deep down inside I am a hard core guerrilla revolutionary (well, actually not that deep down). Now of course that's not in the "praise the lord and pass the ammunition sort of way" but in a fight the power, rage against the machine, tear down the hegemony of the the mind sort of way. Nothing, and I mean nothing, makes me happier than to see some hard core non-comformist revolutionary shit and I think nonprofits, who aren't really being controlled by a need to make profit and grow shareholder value have the space to really do some hard core non-comformist revolutionary shit (HCNCRS). Sadly they don't. They don't because they're too scared of alienating donors and the conservative powers that be that run all the big foundations and governments. So all the hcncrs gets done by artists (who, if you think about it, are often the real shit when it comes to promoting a social cause/message without the fear that someone won't donate money). Therefore it is not a suprise that something like this
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which is a candy bar wrapped in the word Bulemia, was scattered about the city by our friends at TrustoCorp. This type of HCNCRS could have easily been done by a ton of nonprofits out there who's mission it is to fight obesity, been done cheap, and gotten a ton of buzz. Sadly it wasn't because the industry is still often afraid to take a stand and do something exciting and different. I think rather than leaving it to artists to be the sole risktakers when it comes to pushing a social agenda, NPOs need to truly embrace the HCNCRS soul that (I believe) exists in all nonprofits. Being a non profit is a revolutionary idea and nonprofits should take that lack of fear and direct it to all that they do, including their marketing and communications. I mean, look at all the chatter the 'Truth' stuff generated. This isn't hard, it just requires enough guts to be willing the push the envelope.
PS this was also put up by TrustoCorp in Williamsburg. Not exactly pushing a social cause (or is it?)
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